PM Nanodegree Design Sprints: Is the Problem Right?

Lara Gülbüke Kınay
1 min readJun 25, 2020

Design Sprints are great at a lot of things. They bring a team together to focus on solving a problem. Design Sprints are best suited when there are big open questions. They don’t work as well when a solution or in depth direction has already been identified.

Here’s some examples of when a Design Sprint is a good fit:

  • New product
  • New feature for existing product
  • Improvement to existing product
  • You need to solve a complex problem
  • You don’t already have an answer

And some examples where a Design Sprint is unlikely to be helpful:

  • There is already clear product direction, just not final designs
  • There is not enough foundational research to understand user needs
  • You already have an answer

Design Sprint is a good fit for challenges when there’s no obvious solution. Good examples include creating a new product, adding a new feature or improving an existing product.

Further Research

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